
Market Analysis
Creators are going viral by telling audiences what not to buy. The paradox is that deinfluencing might actually be good for some brands.
Feb 7, 2026 · 2 min read

Deep Dive
TikTok, YouTube Shorts, Meta — every platform has launched a creator fund, and most have disappointed. The reason reveals something fundamental about platform economics.
Jan 28, 2026 · 2 min read
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